‘Event cinema’ isn’t exactly unknown to comic book fans, who are used to planning entire weekends around the release of the next Marvel adventure. But for the average filmgoer, it’s been a while since a movie has come along that’s sparked as much feverish anticipation – and desire to get involved – as Greta Gerwig’s Barbie.

On TikTok, people are already sharing the pink and sparkly outfits they plan on wearing to see the film when it hits cinemas on 21 July. Nightclubs across the UK are throwing Barbie-themed parties (aimed largely, and quite rightly, at women and the LGBTQ+ community). And if you’re a foodie or cocktail lover who wants to celebrate the film’s release, you can – because bars, restaurants, bakeries and more are leaning hard into everything pink, shiny and ultra-femme this summer.

Bars and restaurants go Barbiecore: where to find pink food and drink in London this weekend