This Red Nose Day, Ruby Wax is teaming up with Walkers to end the stigma around saying how we feel — namely, using the word 'fine,' which Wax calls the real f*** word.

This Red Nose Day, Ruby Wax is teaming up with Walkers to end the stigma around saying how we feel u2014 namely, using the word 'fine,' which Wax calls the real f*** word.

Red Nose Day: Ruby Wax is calling for a ban on saying u201cI'm fineu201d

Red Nose Day: Ruby Wax is calling for a ban on saying “I'm fine”

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Brits use the phrase an average of 28 times a week. And yet, three in four Brits admit that often I’m fine is just a generic reply that they don’t really mean

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Comedian Ruby Wax is calling for us all to ban this common word that’s hurting our mental wellbeing.

“The real f*** word”: why Ruby Wax is calling for a ban on the word “fine” this Red Nose Day