Alexandra Fisher, brand manager at Bodyform, said of the campaign: “We’re looking forward to celebrating women in sport through Studio You’s digital school platform with a series of videos and an educational booklet designed to encourage more girls to take part in sport.”

This Girl Can is powered by Sport England. Head of campaign activation Claire Edwards said this campaign is part of Sport England’s “mission is to get more girls moving by removing as many barriers to exercise as we can”. She highlighted that education, encouragement and strategies are key to girls staying active while on their periods.

“Studio You’s partnership with Bodyform aims to help more girls gain access to honest and open information around periods, so they better understand their bodies, free from period stigma and feel they are able to keep moving regardless of the time of the month,” Edwards added.

This new campaign wants to empower women and girls to be active on their periods