Etsy has announced its 2024 colour of the year as Berry, and we’re big fans.

A rich jewel-toned shade that blends deep reds and blues, it goes nicely with the coquettish touches we’ve been seeing all over the fashion and interior design worlds lately, but still veers a little on the darker side.

Think of it as a grown-up, romantic alternative to the popular pinks of 2023, which Etsy has noticed dropping in popularity with searches on the site down 58% lately, suggesting people are a bit more interested in the comparatively relaxed glamour of berry than the high camp of pink these days.

And since it’s a strong colour, you also don’t need a lot of it to make an impact.

“Deeper than pink but softer than red,” the Etsy experts say, “berry is a versatile hue that can carry through the seasons and it adds a welcome pop of colour through accessories and décor accents alike.”

This is the colour set to take over 2024 (and it's delicious)