The Swedish megabrand has teamed up Marimekko to create a collection inspired by sauna culture and revealed the first pattern at Milan Design Week.
Ikea fans: we have some exciting news for you.
The Swedish chain, which announced a new collection with Finnish design company Marimekko earlier this year, has revealed the first pattern and product from the collaboration during Milan Design Week.
The design, named Bastua, features a leaf pattern which draws inspiration from the distinctively large rhubarb leaves that can be seen growing next to sauna buildings in the Finnish countryside.
The first product from the collaboration will be a shower curtain made of recycled polyester and will launch with the wider collection in March 2023.
The collection name Bastua, was created by combining the word “sauna” – both an expression in Småland where Ikea was founded and a Finnish word adopted by many languages – with “bastu”, the Swedish word for sauna.
“We are super proud of this collaboration and happy to bring Bastua to H22 and Fuorisalone to reveal this ’collection’s first pattern and product”, says Henrik Most, creative leader at Ikea of Sweden.
“The shower curtain is consciously made using recycled polyester and will be exclusively available for visitors. It is a great chance to get a glimpse of Bastua and a product before the full collection launches next year.”
Ikea first took to Instagram in April to share the news with a post, which was captioned: “Something very exciting is on its way! IKEA and Marimekko are pleased to announce a limited-edition collaboration inspired by the Nordic sauna culture.”
The range will feature products that are full of happy contradictions between hot and cold, simple and bold, playful and calm – and it will also mark the first time Marimekko has designed a set of prints exclusively for a collection with a partnering brand.
“We are looking into our Nordic design heritage and a fundamental part of our wellbeing culture,” said said Most.
The collection will launch in March 2023 in Ikea stores worldwide.
Images: Getty; Ikea