Consider this your curated social media list of inspiring people and brands trying to live a little kinder. Because who doesn’t want to be a bit nicer…
Considering that half of us in the UK now know someone who is vegan, the lifestyle definitely can’t be accused of being a fad.
The past few years have seen a significant spike in the number of people identifying as vegan, with around 3.5 million Brits (and counting) ticking that box.
And whether you particularly care for animal welfare or you’re incredibly passionate about the plight of the environment (shout out to David Attenborough), there are so many ways to dip your toe in the trend without going the whole hog (pardon the pun).
Whether it’s beauty, homeware, food, fashion or beyond, these are the Instagram accounts that will help you get there.
1. The fash-huns
This winter, indulge in some outerwear opulence with PETA-approved faux-fur and faux-wool brand, Jakke.
With an array of colours, textures and prints, this London-based fashion label posts everything from shareworthy #ootds to too-cool-for-school campaign shoots.
If you’ve ever wondered how to incorporate a faux-fur jacket into your wardrobe (yes, including dotty and bright neon ones), Jakke has you covered.
Trust us: cruelty-free colour blocking and clashing patterns have never looked so chic.
2. The beauty brand
If your social conscience has been begging you to find a brand that doesn’t compromise on performance, but can offer planet-friendly ingredients and packaging, then your calls have been answered.
Enter new vegan beauty brand, Love Beauty and Planet. Not only has it entered the mainstream market at full pace, showing the industry’s response to the demand for plant-based products; their ethos has gained them a following, too.
Yes, we’re talking recycled and recyclable bottles (because they can be mutually exclusive), natural and ethically sourced ingredients, and the eschewing of stuff like parabens and colourants.
Plus, their commitment to reducing their carbon footprint by 2020 will definitely be an interesting one to see unfold on their easy-on-the-eye Instagram.
3. The natural and organic bloggers
If you consider yourself woke, sisters Ariane and Delphine are about natural living and their page ftoxins may well be one for your feed.
Not only will their Instagram swaps offer you alternatives to toxic, unsustainable and cruelty-filled products; their frank and funny take on navigating self-improvement and wellness make holistic approaches feel way more doable.
Writing content across topics such as beauty, food and lifestyle, you’ll be able to find an everyday slant on everything, from how to clean more responsibly to what organic make-up actually works.
And since this blog is the product of a side hustle from two busy women, you can expect realistic tips and tricks on how to reach peak conscious-consumer without any laborious life changes.
4. The interior guys
Interiors porn, we hear you ask? We got you. Follow 2LG Studio, founded by creative duo Jordan Cluroe and Russell Whitehead, for some seriously bold-but-beautiful ideas for your home.
The couple live (and work) together in their enviably stylish home in South East London and have made a name for themselves on the scene for taking risks, including an all-pink bathroom and a particular penchant for circular shapes.
They also both happen to be proud vegans who aren’t afraid of colour and texture, and make sure to avoid leather (they use pineapple leather as an alternative), silk, sheepskin and fur in their projects. When it comes to luscious bedding, they ditch the down and opt for cruelty-free and sustainable alternatives.
Already a hit among the insider interior Pinterest crowd, follow them on Instagram for a reminder to step away from the eggshell paint and toward a more vegan life.
5. The foodie one
Fan of food? Too scared to limit your options by going vegetarian or vegan? Don’t be.
Run by a London-based editor, Yes, It’s All Vegan shows off the versatility of vegan cuisine, from store-bought canned food to restaurant-reviewed plates.
A healthy mix of gourmet and junk food, there’s something for every one of your moods and desires.
And stay alert for their collaborations and events, where you get to eat completely guilt-free knowing that any money spent goes to charity.
Be warned, though – if you weren’t hungry before scrolling, you will be by the end.
6. The new hype
If you’ve not heard of American eatery EatByChloe yet, you’re definitely about to. Having just opened their second branch in London, this LA and NYC vegan fast-food favourite has been frequented by celebrities including Duchess of Sussex, Meghan Markle.
Boasting a menu including vegan fish’n’chips and mac’n’cheese, it’s the go-to place for guilt-free guilty pleasures.
And, if you’re interested in the business side of things, EatByChloe’s co-founder Samantha Haber posts herself on @itsmesamwass and gives some real insight into what it’s like to be one of New York’s most sought-after entrepreneurs.
7. The celeb and her hangout
Tiffany Watson may have been all over your TV screen in Made In Chelsea, but you need to get her all over your feed too.
Her Instagram is chock full of vegan inspiration, from the conferences she talks at and her Health column to new vegan spots in London to try.
Earlier this year, Tiffany and her sister Lucy opened up vegan restaurant Tell Your Friends in West London (Parsons Green, to be precise) which features everything from vegan roasts to pink lattes.
It’s also supremely grammable, if you fancy getting some #content while you get your foodie fix.
Go vegan in the shower this Veganuary with Love Beauty and Planet. Follow them on Instagram for tips on going vegan with your bathroom products.