As a backlash to the shame women are made to feel about having less-than-perfect skin, there’s been rise in support of skin positivity over the last couple of years.

Instead of letting skin conditions like acne continue to negatively affect our mental health, campaigners like Louise Northcote are using social media to champion all types of skin. After living with acne all her life, Northcote’s #freethepimple campaign is helping others to embrace the skin they’re in and help normalise a classic beauty taboo.

“Acne was one of my biggest secrets, until I entered a modelling competition”