The charity has said that around 1.4 million elderly people admit that Christmas Day passes them by and is calling on people to donate to help them tackle loneliness this year.

“Chronic loneliness is not only horrible to experience day in, day out, it can also have a devastating impact on an older person’s mental and physical health. That’s why at Age UK we are committed to being here year round for older people, to help tackle the loneliness that is blighting far too many lives,” explained Caroline Abrahams, charity director at Age UK.

And people on social media have been praising the film for sharing such an important message over the festive season.

Age UK’s Christmas advert has a heartbreaking but important message