A Lynx ad it isn't, but Stories Bar makes Pheromone Parties fun

Sexual attraction and scent are inextricably linked, so it was only a matter of time before olfactics were thrown into the singles dating scene.

Pheromone dating, which began in America, involves participants proffering a well-worn T-shirt to fellow singles to inhale and judge.

The T-shirts - which have ideally been slept in by their owner for three consecutive nights - are bagged and numbered at the start of the evening so those who like what they smell have no idea who the clothing belongs to. Participants then take a photo with their t-shirt of choice and the pictures are broadcast to the room, so the man or woman behind the smell can see who finds their scent attractive and approach them if they like the look/smell of them.

While sniffing a stranger's pyjama top over beers after work may not seem like the best route to romantic happiness, Stories Bar on Broadway Market in east London has embraced the awkwardness with its Pheromone Parties. The first two this year were both sell-outs and there’s already a waiting list for the next Pheromone Party the bar has planned for later this year.

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