Aurosa has responded to the backlash, taking to their Facebook page to point out (quite rightly) that “beer, wine or any alcohol has no gender.”

Unfortunately, though, the brand then goes on to excuse itself from criticism, insisting: “However, the beer industry is largely dominated by men,” they say. “And culturally, even as more women enter the industry as brewers, pub owners and drinkers, beer can still pretty much feel like a masculine affair.

“Statistically speaking, women are inclined to drink less beer. Why? Brewers, men and generally, the society have operated under the misconception that women do not like beer or that it is a man’s drink. This has been rendered into the media and the marketing system. The tasteless and sexist marketing that brewing companies use illustrates that point clearly.”

This 'Beer For Her' has managed to offend just about everyone on Twitter