The first Christmas adverts of the year are finally here, which means we can officially start the festive celebrations. After all, we know that Christmas adverts are the true markers of starting the festive season – right?

Last year, our favourites included the Sainsbury’s nativity play, with a star appearance by the boy dressed as a plug. We also became very emotional over that budget ad that went viral. And, obviously, the John Lewis advert divided the internet once again with its Elton John storyline.

Nicholas the Sweep: the real story behind this year’s Sainsbury’s Christmas advert