UK flower deliveries: best independent and online florists to order from

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Megan Murray
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Looking for online florists to order from in lockdown? These stylish independents and online florists are perfect for getting your gift of fresh flowers where they need to be. 

Valentine’s Day is just around the corner and if you haven’t managed to organise something special for your other half then don’t worry, there’s still time to send them a beautiful bunch of flowers from a chic independent florist. Well, if you’re quick!

Thanks to lockdown, we’ve missed out on celebrating lots of occasions with our favourite people, which has meant that postable gifts have surged in popularity, including flower deliveries. While sending flowers has always been a much-loved way to show someone you’re thinking of them, as we’re spending most of our time inside right now, we’re appreciating a bunch of gorgeous blooms more than ever.

What’s more, we’re seeing lots of stylish, female-founded florists establish themselves online, offering creative arrangements and a personalised service. It’s the perfect opportunity to support a small business and treat someone you love to an Instagram-worthy bouquet.

Here’s our edit of the best online florists, curated from experience, to make it even easier for you to treat someone. 

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  • Lavender & Rose

    Lavender & Rose

    Lavender & Rose is an independent online florist run by Scottish twin sisters Rosie and Jess. Their signature style is all about keeping things chic and luxurious opting for creamy, pastel tones and soft shapes in their bouquets. 

    They also draw inspiration from the rugged beauty of Scotland’s landscapes and when they’re not putting together a bunch of seasonal blooms, they’re a deft hand at arranging lush greenery like eucalyptus or dried grasses, too.

    For Valentine’s Day Lavender & Rose is eschewing the typical bouquets of red roses and opting for single-variety posies of frilly ranunculus, double cream tulips and crisp black and white anemones. Each one is hand-tied and comes presented in white paper with a dusky rose ribbon. The team are happy to add a notecard too, so that you can send some sweet words to your loved one.

    Order by Wednesday 10 February for Valentine’s delivery. 

    Shop gift bouquets at Lavender and Rose, from £35



    If you fancy breaking tradition and having a little fun with your flower delivery this year, opt for a sweet succulent from east London cacti specialist store, Prick. 

    The store is founded and run by Gynelle Leon, an award-winning photographer who is passionate about educating the masses on the brilliant benefits of living with lots of leafy (or prickly) friends in your environment.

    For Valentines Day, Prick is offering deliveries of hoya kerrii also known as the ‘sweetheart plant’, potted in either pink, black or white 3D biodegradable pots. There’s also the option to add a Valentine’s card to your order and there’s a great gift section on the site to check out, too.

  • Bloom & Wild

    Bloom & Wild

    Bloom & Wild is one of the UK’s most popular online florists, so we couldn’t write this list without including them. Known for their handy letterbox flower deliveries, Bloom & Wild has a brilliant Valentine’s range this year which focuses on the beauty of all flowers, not just roses. 

    In fact, you won’t find a single red rose in the brand’s V-day offering as they have chosen to celebrate how un-generic love is, with voluptuous, colourful bunches instead. 

    We particularly love The Caroline because of the striking contrast between her pink roses and orange tulips, but there are many more to choose from such as the all-white, fluffy Winnie and rich red and purple Drew.

    Shop The Caroline at Bloom & Wild, £38

  • Gigil & Bloom

    Gigil & Bloom

    Who says flowers have to be blooming to be beautiful? Dried flowers have been a huge trend throughout 2020 and there’s no sign of their popularity slowing down this year either. 

    Sophie Earle, founder of Nottinghamshire-based florist Gigil & Bloom, is treating her customers to a pretty selection of dried flowers, grasses and botanicals which can be posted in safe letterbox friendly boxes to Valentines all over the UK.

    What better way to show your enduring love than flowers that will last forever, huh? As Sophie says: “The best way to show someone they’re a keeper, is giving them flowers they can keep forever!”

    Choose between neutral, rainbow or Valentine’s pink and red and get your order in quick.

    Order by Wednesday 10 February for Valentine’s delivery. 

    Shop dried flowers at Gigil & Bloom, £20

  • Paradise Blooms

    Paradise Blooms

    As an events florist, Nicky is skilled at putting together any style of bouquet whether it be rustic, wild, romantic or seasonal. For Valentine’s Day she’s provided those lucky enough to be in her delivery radius a bit of everything. 

    Shop velvet red roses styled with eucalyptus, the florist’s choice bouquet with lilies and roses or check out her Valentine’s bundles (some even include balloons). 

    Paradise Blooms is based in Birmingham so make sure your postcode is eligible for delivery.

    Shop red velvet roses at Paradise Blooms, from £38

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Images: Bloom & Wild / courtesy of brands


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Megan Murray

Megan Murray is a senior digital writer for, who enjoys writing about homeware (particularly candles), travel, food trends, restaurants and all the wonderful things London has to offer.

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