This £6 rosé is flying off the shelves at M&S ahead of the bank holiday
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- Megan Murray
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Looking for the perfect summer rosé to drink with your friends this bank holiday? Marks & Spencer’s La Dame en Rose has been flying off the shelves, overtaking our first true love, prosecco.
We like to think of ourselves as pretty loyal, and when it comes to relaxing in the sun, glass of plonk in hand, there’s usually only one contender.
But our love for bubbles (which extends to trying as many of London’s bottomless brunches as possible and reciting the benefits of prosecco whenever quizzed) has a new challenger.
Being a British staple of summer time picnicking, we’re always interested to hear the emerging food and drinks trends from Marks & Spencer, and this year it looks like fizz is taking a backseat to rosé, according to the store’s sales figures.
La Dame en Rose only launched earlier this month, but it’s already overtaken all of the store’s other wines, toppling the the bestselling M&S Prosecco to become the most popular wine at Marks & Spencer.
M&S describes La Dame en Rose as “a soft, sumptuous Provence style wine, with delicate flavours of fresh red fruits and white blossoms” and say it has been exclusively blended by M&S Rosé winemaker and expert, Belinda Kleinig.
Clearly a trend, M&S has also reported that rosé sales are up 20% on last May, showing how many of us are opting for a glass of something sweeter.
La Dame en Rose is priced at £6 (hello to those of you being paid after the bank holiday weekend) and is said to be ideal for BBQs and cheeses, which gets a thumbs up from us. Bottoms up!
If you’re still looking for something to do this weekend (aside from drinking all the wine) check out our advice on the best free things to do in London, the best country pubs near the city and lovely walks you can do without leaving the capital.
Images: Getty / Marks & Spencer