Professor Viren Swami, who conducted the BSS survey, said: “Our findings are important because they indicate that the majority of women worldwide may be dissatisfied with the size of their breasts. This is a serious public health concern because it has significant implications for the physical and psychological well-being of women.

“Breast cancer is the leading cause of female cancer-related deaths worldwide and poor survival rates are associated with poorer breast awareness. Breast size dissatisfaction may result in avoidance behaviours that reduce breast awareness, particularly if a woman’s breasts trigger feelings of anxiety, shame, or embarrassment.”

With this in mind, let’s make an effort to show our boobs some TLC. Because it’s clear that getting to know them – maybe even love them – is absolutely vital.

You can find out how to check your boobs (along with a helpful tutorial video) here.

Images: Getty/Unsplash

The UK’s big boob problem: why are so many British women unhappy with their breasts?