Here's why this blogger has started a movement to celebrate saggy boobs

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Emily Reynolds
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The body positivity movement continues to help women feel better about how they look – and now this blogger is tackling an under-represented issue.       

Most of us probably know the body positivity movement from its attempts to normalise bigger bodies.

But other bloggers are starting to talk about issues we might not be so aware of – and Chidera Eggerue, otherwise known as The Slumflower, is doing just that, with her #SaggyBoobsMatter campaign.

Chidera said she grew up hating her saggy boobs – but when she turned nineteen, she decided to embrace them. 

“A lack of representation of saggy-looking boobs when I used to go bra shopping in Marks & Spencer made me realise that something is wrong with the way the world views women’s bodies,” she told INSIDER

“The packaging would always have a picture of a white woman with perky boobs, yet when I’d try on the same bra in my correct size, my boobs just wouldn’t look like the model pictured.”

“It’s been the most exciting to receive messages from breastfeeding mothers expressing and celebrating how happy they feel to have found this hashtag because they’ve felt so much shame in their bodies even though they’re taking part in the beautifully natural process of feeding their newborn babies,” she said. 

“My biggest goal is to simply normalise nature. Not all natural boobs are saggy. Not all older women have saggy boobs. Boobs are just boobs,” she said. 

And Chidera has had hundreds of  messages  of support – all from women who now feel more confident in their bodies. 

“You’ve probs had this message 100 times over but just in case you haven’t heard it enough. Man. Your movement #saggyboobsmatter is stirring something in me,” the Instagram user wrote. 

“I am a ‘saggy boobed woman,’ I’ve always felt ashamed about it. But you’ve come along and made it look sexy and by you embracing it, it’s also encouraged me to so. You’ve given me a softer lens to see myself boobs from. So thank you. I’m so glad you didn’t leave saggy boobs out of the body positive conversation.”

Another fan wrote that she “always struggled with saggy boobs”. 

“I got bullied a lot when I was in school. I was like the only girl with the saggy boob problem, so I would try to Google ways to make them perkier,” she said. “I’m so glad to see someone taking a stand and shedding light on the fact that it’s natural and some of us just can’t help the way we were made!”

Other bloggers have targeted another controversial area - acne

“Nothing is a ‘flaw’ unless you believe it to be that way,” wrote blogger Kali. “What do I mean by this? Idealised standards of beauty are learned throughout society, not automatically assumed. You would never believe acne is ugly unless makeup and skincare companies told you that having perfect skin is the epitome of beauty.”

“Acne is only temporary. An important reminder, as this is something I often forget. It does not define who you are unless you let it.”

Image: Sharon McCutcheon