After a high-profile campaign by the charity BPAS, who highlighted the fact the morning-after pill in Britain sometimes costs five times as much as it does in mainland Europe, pharmacy outlets including Superdrug and Tesco agreed to drop their prices.

Boots got in hot water for initially refusing, claiming that if it lowered prices to match Superdrug’s £13.49 it would be “incentivising inappropriate use” – as if the only thing standing between women and an unprotected sex rampage is the fact we might have to shell out the morning after. Right.

Boots has apologised for missing its October deadline, claiming in a statement that it had been struggling to establish a sustainable supply chain for the cheaper generic pill it plans on stocking.

But people clearly aren’t happy about what they perceive to be foot-dragging on the company’s part.

Boots still hasn't lowered the cost of emergency contraception and MPs are getting annoyed