Over the weekend, the singer released The Lion King: The Gift, a compilation album featuring 14 original tracks, interspersed with clips from the film. It was one song in particular though, Brown Skin Girl, that captured the attention of the internet.

The track, which features guest vocals from Guyanese rapper SAINt JHN and Nigerian singer WizKid, is a joyous celebration of black women and girls. Lupita N’yong’o, Naomi Campbell, and Kelly Rowland are all name-checked, as well as her seven-year-old daughter Blue Ivy, whose voice can be heard throughout the song, especially when Beyoncé sings “If ever you are in doubt, remember what mama told you.”

Over the weekend, the song sparked a huge outpouring of love on social media, thanks to the empowering chorus: “Brown skin girl/ Your skin just like pearls/ The best thing in the world/ Never trade you for anybody else.” And it wasn’t long before black women turned up to share their own selfies alongside the hashtag #BrownSkinGirlChallenge.

#BrownSkinGirlChallenge: All the best celebrity responses to Beyoncé’s “Brown Skin Girl”