Speaking on a panel about building a successful business at our Stylist Network event last week (21 February), Lisou London founder and creative director Rene Macdonald shared her advice.

“I think it depends what’s working, really,” she said when asked how to tell when you need to change tactics. “If you’re doing something and you’re just not getting traction, clearly, you’ve got to try a different method. But if what you’re doing is worth doing, then [that’s up to you].”

Echoing Macdonald’s advice, Marisa Hordern, the founder and creative director of the jewellery brand Missoma London, stressed the importance of looking at specific areas of your business when you’re facing challenges, rather than letting go of your vision as a whole.

Small business owner? Here’s how to tell whether to stick or pivot when you’re facing adversity