Sure, a job interview is about getting to know each other and figuring out if you and a role are the right fit. But it’s mainly about one thing: convincing your interviewer that you’re absolutely brilliant.

For self-deprecating types and modest mice, this can feel more than a little uncomfortable. The good news is that it’s entirely possible to fake it till you make it. Easy, in fact. The key lies in understanding the basic sales skills involved in selling yourself, rather than a product.

Rob King is an expert in sales, so knows his stuff when it comes to those skills. Ahead, he shares eight tips to bear in mind for your next job interview.

8 tips to successfully sell yourself in a job interview