My typical day…

Sees me arrive at work at  8am. I go through emails and  eat the yoghurt and fruit I bring with me. I’ll then have a meeting with our eight in-studio textile artists; a lot of my time is spent discussing the best way to develop their drawings and paintings into repeat designs for fabric. They work from a brief I create for each collection, for example ‘palace gardens’. They take this initial  idea and draw their interpretations of it on to paper and then I decide which designs to move forward with. We work two years a head  of time. On the hottest day of the year, we were designing Christmas prints. Afterwards, I may look through our archive for inspiration for new designs. We have 40,000 images dating back to the  17th century and two specialist archivists who help guide me through it all. I stop for lunch at about 1pm and grab a salad from Urban Tea Rooms. I take this time to have a wander around the store.

In the afternoon, I often meet with brands who are working with our fabrics all over the world. They usually give us an idea of what they’re looking for and we put together ideas to inspire them further. Then, we develop these into their own bespoke printed Liberty fabrics. We have daily deadlines to meet for this service. I travel to our mill in Italy, where  the fabric is produced, every two months and I’m in constant contact with the team there over email. I leave work at 6pm.

Liberty London’s head of design shares the process behind the iconic prints