When you log in to LinkedIn and go to edit your profile, you’ll notice you have the option to add a headline. Use this, and use it wisely.

“Your LinkedIn headline and summary are the first things potential employers or collaborators see, so they should showcase your expertise and be engaging and concise,” Marr explains. “Use your headline to communicate your current role, industry and unique value proposition – and keep it concise (around 10 words is best).

“In your summary, highlight your accomplishments and key skills and demonstrate your passion for your field.

“And remember: your LinkedIn profile might feel like it’s all about you, but it’s actually all about your target audience. For each statement you write, consider who you are hoping will read it and what you want them to take away from your content.”

3 expert-backed tips to boost your LinkedIn presence and help you land a new job