I got my job… After moving from another department. I’d been heading up visual merchandising at Lush, where I looked after projects like store openings, when my boss saw the potential in me to take on more creative work. I started working on experiential events and created a perfume gallery at the Oxford Street store. Then, six years ago, I moved into my current role.

My typical day… Starts with getting a coffee and checking in with the team when I get to the office at 9.30am. Most of my days are packed with meetings. My first might be with our buying team to check samples of bath bombs, shampoos and soaps (right now we’re working on our Christmas collections), then I’ll update the wall map of ideas we’re developing. If I’m designing a collection, I’ll think up a concept and work with our developers to create it. This involves visiting the Lush lab to see prototypes of new products and brainstorming names for them. I’m currently developing a party range, and we’ve just named one of the bath bombs ‘Calm-a-llama the Party Piñata’.

At about 1pm, I’ll get a halloumi salad from Berwick Street Market then have a mooch around Liberty.

I often travel for work to places like New York, Japan and Sweden on inspiration-gathering trips. A team of us will go to museums and galleries – New York’s Design Museum is particularly good. Our designers will come up with ideas while I’m there to help guide the direction and decide how many gifts we’ll have in a new range or when an existing collection needs updating to feel fresh again. I usually leave work around 6pm.

This is what a day in the life of a Lush designer really looks like