“Learning about my audience has been a huge help in growing the business.

If you know whether your business is more of interest to men or women, for example, and how old they are, you can create a better business plan and marketing materials.

Recently I had some free 1-to-1 mentoring sessions with an expert Google put me in touch with where I learned how to use Google Trends.

Sometimes, I want to look beyond the daily routine tasks involved in running a business, and think about new ideas for the future — that’s where Google Trends comes in useful.

It lets me see what people are interested in and what they’re searching for, which is amazing.

My mentor also showed me how to set up a Google Business Profile, where customers can leave a review – it’s a good way to compile feedback, so I know what’s working and what isn’t.

Lots of customers have commented on how much they enjoy our yoghurt-based products, so that’s something we’re amping up.”

“5 things I learned about starting again – from someone who left Syria to begin a new life and career”