My typical day…

Starts with eating some eggs and avocado I’ve made the night before at my desk. I take time to read emails, look at my diary and make a to-do list. I like to visualise the day ahead. Then I’ll have meetings with lots of different parts of the business – I could be seeing our buying, retail or marketing teams. My role is to offer guidance and strategise how we can hit our sustainability goals. I’m there with the knowledge of sustainable practices for them to draw from.

Right now, I’m really passionate about our denim initiative. Denim has a high environmental impact, so we’ve made it our goal to source sustainable cotton for our denim – we’re on track for 100% by the end of 2019. The finishes you use make a difference too, so we’re working more with lasers rather than chemicals and water.

At 12pm, I leave the office to get some air and grab some soup. Depending what’s happening that afternoon, I might have to see marketing if they’re planning to put an Instagram story up, for example. I check the wording and that the information is correct. Or we’ll meet to discuss upcoming projects and how we can share the news withour audience. I often travel to trade shows and conferences in Europe, sometimes to present, sometimes to soak it in. I finish at 5.30pm.

How ASOS is working to make the high street more sustainable