If you’re the owner of a small business, chances are you’ve experienced a very challenging couple of years.

Running your own enterprise is a constant learning experience at the best of times, but after the unprecedented impact of the pandemic, many business owners are struggling to get the support they need.

Indeed, in a recent report commissioned by Vodafone, entitled SMEs Like Me, it emerged that 59% of SMEs have sought no support or funding from any third party, with only 11% having sought advice from large companies or business mentors.

Happily, help is at hand, with Vodafone offering a pair of two central resources to help SMEs along their journey.

The V-Hub offers free expert guidance, knowledge and a constantly evolving range of tools and training alongside free one to one advice with an advisor, while business.connected (an initiative created in partnership with Enterprise Nation) is helping 150,000 small and medium-sized businesses adopt technology, boost digital skills and stay safe online.

The first step in working out what kind of help you need is to define the personality of your business.

Having conducted research that found SMEs to be as vibrant, diverse and complex as British life itself, and recognising that large businesses need to do a better job of understanding SMEs (as opposed to treating them as a single homogenous group) Vodafone has created a handy guide to help work out what kind of SME you might be running.

Read on to work out which business personality best represents your situation…

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