Women are constantly scrutinised and judged on the way they look, and pressured to meet beauty standards that are set within extremely narrow parameters. For women who are in the public eye, this pressure is escalated and the standards are even more exacting. Rounding up several famous women and inviting us to stare at them is a painfully effective way of promoting judgemental comments and bitchy behaviour from the viewing public.

Individually, I’d hope that we respond to the housemates because we’re reacting to their talents, skills and personalities. However, I’d bet my Visa card on at least three of the housemates showing up on the Sidebar Of Shame before the end of the week, probably when they’re about to go to bed, or get out of the shower. We will be encouraged to mock and laugh at the women when they’re in their most vulnerable states, because when they’re asleep, they don’t look the same as they do when they’ve spent two hours with a make-up artist, because it’s part of their job. We will be shown examples of their humanity, and told it is evidence that these women have failed, because they cannot meet the impossible standards that we’ve set for them, 24 hours a day.

Reality television thrives on conflict. I’m sure there will be people behind the scenes doing everything they can to encourage tension, competition and rivalry between the contestants. The CBB house is designed to be an artificial, stressful environment. It’s thought that no-one wants to tune in and watch a group of people agreeing with each other, being kind to each other, or having lovely chats, so the people who make the show will be doing everything they can to avoid these scenarios, and boost ratings. We’re therefore bound to see these women being rude, jealous and cruel towards each other. Again, I’d bet that it’s only a matter of days before someone publicly cites this as evidence that women are “naturally bitchy” and “don’t get on”, and that the CBB feminist experiment has failed.

"Celebrity Big Brother 2018 may be all about women - but it definitely isn't feminist"