Another 42% of consumers also say that their buying habits have changed in reaction to the amount of sustainably minded products in stores, agreeing that whether something is sustainable has a hand in their decision to buy it.

Beyond a general concern for the environment, in the UK especially, motivations for buying sustainable packaging are more self-directed; focused on a personal desire to be less wasteful, with 82% of respondents saying they value sustainable packaging.

If you’re keen to cut down on the amount of packaging you use, check out our suggestions of the best eco-friendly and packaging free shampoo and conditioners and learn all about the world’s first zero-waste beauty brand that’s landed in the UK.

Images: Getty

This is how many of us have changed our buying habits because of the environment