According to Instagram, the shop will have a restock of Choco 21 in a few weeks – suggesting that this is a fad which isn’t going to go away anytime soon. However, as they’re based all the way in Australia, this isn’t all that useful to Brits keen to try the stuff for themselves.

Thank goodness, then, for our European passports (there’s still time before Brexit, you guys); we can nip over to Italy, pick up a batch of the stuff, and ship it home in time for Christmas.

Or, you know, we could just wait for artisan cheese shops to jump on board the bandwagon and start dishing out the brown stuff themselves; now that Choco 21 is all over our social media feeds, it’s only a matter of time now…

Would you eat chocolate cheese?