It's probably important to note that the character Christian Grey is most famous for his red room of pain, his love of riding crops and being weirdly possessive, so it would seem weird that he's now a cuddly toy.

The erotic film is set to be released next year on Valentine's Day and is being directed by Sam Taylor-Johnson. The film will star Dakota Johnson as Anastasia Steele and Jamie Dornan as Christian Grey, as well as Rita Ora who will play the role of Grey's sister Mia.

The project was originally set back after actor Charlie Hunnam, who was set to play the lead role, pulled out of shooting.

A sneak peek at the Fifty Shades of Grey movie poster was also released last weekend with an image of Ana Steele with the back of Christian Grey.

This image of Liz Lemon sums up how we feel about this.

Christian Grey teddy bear on sale to children as young as 3