And in our current climate, getting people involved is more important to Balding than ever.

“When you look at a the crisis in our younger generation and the obsession with turning the camera on yourself, and therefore the insecurity that comes from that, I think sport is a really important way of showing that things can be another way,” she tells us.

However, according to cricket charity Chance to Shine, just 57% of girls play sport outside of school or college, compared to 79% of boys. And when the Women’s Sport and Fitness Foundation looked into why women weren’t getting involved in exercise, it found that the male-dominated narrative put them off as ‘being sporty is felt to be at odds with being feminine’, and that the female invisibility in sport gives ‘women the sense that they do not belong.’

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