This is the second time the British manufacturer has come under fire for sexism, with a Facebook post written by a frustrated mum blasting the brand for its “inferior” girls’ shoes going viral last week.

Jem Moonie-Dalton wrote that she was “dismayed” following a shopping trip to the brand’s east London store to buy school shoes for her seven-year-old daughter and five-year-old son, after finding that shoes for boys were built for comfort and fun, while shoes for girls were merely made to look stylish.

“In the boys’ section the shoes are sturdy, comfortable and weather proof with soles clearly designed with running and climbing in mind,” she wrote. “In contrast, the girls’ shoes have inferior soles, are not fully covered and are not well padded at the ankle. They are not comfortable and are not suited to outdoor activities in British weather.”

Adding that she was “deeply angered” by the brand’s “persistent discrimination”, she promised to keep sharing her concerns with a “wider audience” – and she has kept her promise, with her post racking up almost 18,000 shares to date.

“I understand, of course, that anyone can choose any style,” she added.

“But children are not stupid, and my 7 year old daughter does not want to choose shoes from a section aggressively marketed at boys and clearly not intended for her.”

We couldn’t agree more.

Images: Clarks

Clarks withdraw “insulting and sexist” school shoes for girls following backlashs