Isadora rejects the notion that girls are clinging to the ‘ladette’ culture which rose to prominence in the 1990s. In part, perhaps, because she was still in nappies when Zoe Ball et al were being vilified in the tabloids for enjoying a pint (shock, horror) and a fag (scandalous behaviour).

For her and her friends, it’s not about emulating the behaviour of men. It’s about freedom.

It’s probably no coincidence that this news comes following an NHS report which found that more than a quarter of women aged between 16 to 24 were suffering record levels of depression and anxiety, and that they are three times more likely to have a mental health problem than men in the same age bracket.

Isadora is no stranger to such problems, and alcohol provides her with a much-needed release from the stress of study and the FOMO-inducing world of social media, where the need to prove you’re having a better time than everyone else can be all-consuming.

She explains: “I'm naturally a nervous, over-thinking person who doesn't deal well with the stress of everyday life. Alcohol makes some people aggressive or sad, but I get a happy, relaxing buzz from it.

“It’s a release from the fear and the panic I experience most days."

“It’s a release from the panic I experience most days”: Confessions of a teenage drinker