Boo the Pomeranian is so cute he has a multi-million Facebook fanbase, a book deal and has appeared on Good Morning America - and now he's been immortalised in fluffy toy form.
US stuffed-toy company Gund, which specialises in making fluffy animals, has manufactured a replica of the five year old pooch, hailed the world's cutest dog.
Some lucky customers were able to pre-order the eight-inch toy, which will retail for $20 (13), but the rest of us will have to wait until March to buy our Boo.
And take note - there is a limit of six per household.
Boo became an internet hit after his owner, J.H Lee, posted adorable snaps of the dog on his own Facebook page.
A book deal soon followed, and the fact that Boo: The Life Of The World's Cutest Dog is currently out of stock on Amazon further suggests the consumer pull of the four-legged star.
Will you be splashing out on your own Boo? Let us know on Twitter.
Words: Anna Pollitt