To Justin, if Tinder is McDonalds, Hinge is a home cooked risotto (and trust me, they take bloody ages to make). And the main ingredient in Justin’s recipe is vulnerability… to which I think I am, quite frankly, allergic.

He tells me that, pre-wife, he once played ‘36 questions to fall in love’ on a date. I tell him that if I was at a pub with a man I’d just met and he asked me if I wanted to fall in love, I’d freak out. Justin says it’s not about that exact game per se: rather, it’s about opening up the conversation.

“Asking someone, ‘What are you interested in?’, ‘How was your day?’, ‘What’s work like?’, is just boring and tiring,” he says. “I was doing a podcast with someone and she said that she would sometimes go out and purposely leave the tag from her shirt sticking out, so that people would point it out to her. That gave her what she needed to start a conversation.”

He adds: “Give someone a way to approach you. [You have to] make yourself a little bit vulnerable.”

This is what happened when a dating app hater met the CEO of Hinge