This bold new app could change the way we date forever

Posted by
Sarah Biddlecombe

When you think of dating apps, the first ones that spring to mind are probably Tinder, Happn and Bumble.

And while all three have their own USPs, they all share the same basic format for finding a date – namely, you swipe through images of potential partners, before chatting to any mutual matches and eventually arranging to meet.

But the creator of a bold new dating app is hoping to disrupt this looks-based formula, with the introduction of technology that matches people based on their personalities rather than their appearances.

Named Taffy, the app presents users with just a blurred image of their potential date, accompanied by a descriptive headline such as, “adventurous man seeks fun woman” (although hopefully nothing as bland as that...)

The image will eventually be revealed to the user – but only after they’ve had a significant amount of conversation with their potential date.

How the Taffy app looks

How the Taffy app looks

In a similar vein to other dating apps, Taffy users can filter their potential matches according to age, location and interests – they just can’t see the faces of who they’re talking to.

The founder, John Schenk, told Mashable he did this deliberately to “[put] personality on a level playing field with physical appearances.”

And while the user’s images are currently revealed to each other after around 10 back-and-forth messages, Schenk also wants to change the app’s algorithm to ensure the images are only revealed to those users having a “quality” conversation – which is one (slightly creepy) way to weed out the quick “Hi, how are you?” messages that characterise a lot of dating app conversations (Tinder users, we’re looking at you...)

A match's face will be revealed after 10 back-and-forth messages

A match's face will be revealed after 10 back-and-forth messages

The app only launched for iOS today (an Android version is coming soon), so there’s no telling how the model will be received.

However, more and more people are using dating apps to meet potential partners around their frenzied, crazy-busy lives, and statistics show they’re going nowhere: here in the UK, almost a quarter of us use them, while an estimated one in five relationships start on an app.

So we reckon there’s always room for one more…

Images: iStock / Taffy