Molly’s father Ian Russell believes that unchecked algorithms pushed more and more of this sort of content on his daughter, contributing to her state of mind when she was at her most vulnerable. He set up the Molly Rose Foundation in his daughter’s memory and has campaigned against social media harm since her death.

Speaking out in support of the reforms, he said that “without research using data from social media companies, we will never know how content can lead our children and young people to self-harm or, in the most tragic cases, take their own lives”. Other common issues reported by young social media users include the prevalence of cyberbullying, body image issues brought about by comparison, and stress brought on by likes and comments.

Doctors issue important message to social media companies, and we couldn’t agree more