Before we began obsessively documenting every moment of our lives via social media, photography was reserved only for very special occasions. Holidays made the cut, as did birthdays, family gatherings, graduations.

But the ultimate photo opportunity has always been a wedding. And with the rise of Instagram, it sometimes seems like the relationship between weddings and photography is subtly shifting. Many couples now come up with their own wedding hashtag before the big day, so that they can easily sift through photos taken by their friends in the aftermath. It’s almost – whisper it – as though celebrations are being planned with Instagram in mind.

And the latest wedding craze couldn’t be more Insta-friendly if it tried. We already know that social media loves a doughnut: so far, we’ve seen macaron doughnuts, sushi doughnuts and even mini Krispy Kremes. With that in mind, the arrival of “doughnut walls” at weddings makes perfect sense.

Doughnut walls: the latest wedding craze sweeping Instagram