With plenty of adverts that smack of outdated gender stereotypes causing wide-spread public outrage, it’s easy for subtler ads which perpetuate unachievable stereotypes of women to slip under the radar.

But, in a refreshing PR move, Dove is going above and beyond in its responsibility to represent it female consumers in a way they can relate to with its new Image_Hack campaign.

In its inspiring campaign video in collaboration with Mindshare Denmark, the beauty brand reminds us: “When 68% of all women can’t identify themselves with the images they see in advertising, it’s time for change.

“By hacking the industry from the inside, we can hack women’s self image. This is called image_hack,” it explains.

Dove's powerful campaign takes aim at changing the tired stereotypes of women portrayed by the media