“The Molly Goddard dress I wore last night at the launch of my new jewellery collection, I bought maybe a year and a half ago on eBay. And the vegan boots are from Free People, because I’m trying not to buy any leather anymore.

“I am trying to be very transparent with ‘I bought this on eBay, at a charity shop or I’ve worn it eight times before’. I think we do need to promote second hand fashion more.

“I don’t need to buy any new stuff at the moment and probably won’t for a long time. And if I do need to go to a work event, I’ll get something out of the wardrobe and style it a little bit differently.

“We all have to think about that a little bit more, and certainly with spontaneous buying – when you buy a top and wear it once. I used to do that all the time in my 20s and I don’t do that anymore.”

This new attitude to conscious consuming and finding items with real meaning behind them is what inspired her new range with notonthehighstreet.

Fearne Cotton knows exactly how to deal with climate change guilt