says Dr Naomi Wolf, author of The Beauty Myth, CEO of DailyClout and former political advisor to Bill Clinton

“Since I was a baby feminist in the early Nineties, I’ve been waiting for this time. After decades of people claiming feminism was done and irrelevant, there’s now a gigantic groundswell of interest.

I love the can-do creativity of millennial feminists rather than a whine about inequity, the besetting sin of my own generation. Empowered by technology, they kick ass in assuming they can get results. If there’s a problem, why not blog about it? Make a viral video? Join a demo? Launch a crowdfunded campaign? Technology has extinguished the old feminist complaint that ‘power is in the hands of the patriarchy’.

But in feminism’s new-found popularity, there are risks of making this critical struggle ‘fluffy’. With a large audience now interested, we risk energy being directed into the non-issues consumer capitalism finds convenient. Core issues remain: only 6% of reported rapes are prosecuted in the UK. British women are still sexually harassed at work, poverty’s face is still disproportionately female, and vile misogyny is still tolerated and reproduced in at least a few major newspapers, with the intelligence, seriousness and sexuality of female leaders routinely mocked.

What’s more, the media doesn’t ask feminists about these critical issues, but about relatively minor details such as, ‘Is watching porn feminist?’ ‘Is taking off your clothes feminist?’ ‘What about the “free the nipple” movement?’

Ladies, we can have it all. History shows style without substance makes no real change; but substance without style leads to burnout. We can organise online petitions to put audience pressure on media that insult women, we can blog about policies that tolerate harassment of female students, and run for office ourselves. We can start businesses and have gender-fair policies. We can engage in shareholder activism to force corporations to take notice.

Those skills – along with the beautiful style, passionate debate and wild feminist tweeting – will make sure this generation of inspiring feminists lead a tremendous wave of change.”

Has feminism become all brand and no substance?