The campaign was sparked when illustrator Alexandria Neonakis posted on Twitter reacting to a story about a female animator being bombarded with disgusting messages, including rape and death threats.

In a string of tweets, Neonakis (who works for Naughty Dog, makers of The Last of Us) wrote: “I’ve worked in this industry for 10 years. I have clawed to where I am today despite people telling me I couldn’t and shouldn’t.

“And at every damn step some asshole likes to pass it all off as ‘well you’re a girl so obviously that helped.’ […]

“I feel a constant need to work even harder to prove to others and even worse to prove to myself that that's not why. Every woman in this industry that I speak to feels the same.”

Games developers donate thousands to girls gaming project after sexist trolling