We like the way you tweet, Tim.

However, show bosses have now responded to the ‘ad controversy’ – and they have admitted that everyone nattering away about it on Twitter has a “good point”.

Speaking to express.co.uk, Channel 4 executive Jay Hunt explained that her team have been – and will continue to be – “very sensitive” as to how they use ad breaks on the show.

“We need to be really, really careful that the audience is going with the programme and that they're comfortable with it and they're not a distraction,” she said.

“But we are a commercial broadcaster and we do need to pay for show like Bake Off, so we make no apology for there being ads in it.”

Channel 4 bosses respond to Bake Off backlash: “We make no apology”