The new Bake Off trailer has left people feeling incredibly disturbed

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Kayleigh Dray
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Nobody likes change – not really. We pretend we like to be spontaneous, and throw caution to the wind, and dive headfirst into new experiences, but when someone messes with a tried-and-tested format, we… well, we freak out.

And so it was that, last year, Bake Off fans across the nation were plunged into a state of mourning after it was announced that the show would be moving to Channel 4 – without Mary Berry, Mel Giedroyc or Sue Perkins.

actual Noel Fielding

cup of tea

We, though, were willing to give things a shot. “How different can it be, really?” we wondered aloud to ourselves. “It’s a TV show about cakes, at the end of the day. As long as there are cakes, we can cope. Surely we can cope.”

So, when the new trailer landed, we made it our business to check it out. And, yes, you’ll be pleased to hear that there are cakes in it… lots of them.

And yet… well, see for yourself:

Hmm. There's no denying it's a delightful piece of animation - but remember what we said about change?


Unsurprisingly, the trailer has sparked a pretty big reaction online. And, after a quick glance at the reactions, it seems safe to say that the general consensus is that the clip is “seriously disturbing”.

All in all, it’s a bit of a soggy bottom. We guess people prefer their cakes to be deliciously moist, rather than terrifyingly, horrifyingly alive.

We should have been prepared for a very different look, though, as Channel 4 bosses have long promised/threatened us with a very different GBBO.

“This is Bake Off but with an extraordinary, high calibre of contributors and it's got a slight Channel 4 feel to it,” teases Channel 4's big boss Jay Hunt.

“It's got a new tone to it; it's got a new comic riff to it and I think that feels modern and future-facing. So it's a show that a lot of people love but with a slight Channel 4 spin.”

Hunt added that things will be a little more “surreal” than we remember (that’s Fielding’s influence, naturally), but the new line-up is getting along famously.

“Their chemistry is fantastic, the calibre of the baking is absolutely jaw dropping… but I can reassure all the sceptics that it's looking absolutely fantastic.”

Hmm. We guess we’ll just have to wait and see, won’t we?

The Great British Bake Off is “coming soon” to Channel 4.

Images: Channel 4


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Kayleigh Dray

Kayleigh Dray is Stylist’s digital editor-at-large. Her specialist topics include comic books, films, TV and feminism. On a weekend, you can usually find her drinking copious amounts of tea and playing boardgames with her friends.