The Great British Bake Off has teased an Alice in Wonderland theme

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Hollie Richardson
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New Great British Bake Off Trailer

Channel 4 show The Great British Bake Off  has teased an Alice in Wonderland theme. Here’s everything we know so far. 

Spatulas at the ready:  The Great British Bake Off series 10 is here, and a new promotional photo teases an Alice in Wonderland theme. 

Yes, it really has very nearly been a year since Rahul Mandal was crowned King of Cake, beating Ruby Bhogal and Kim-Joy Hewlett in the heat of the tent.

Since then, we’ve learned that lemon drizzle is the nation’s favourite cake and vegan baking really is as tricky as last year’s contestants made it out to be (we’re still not over the painful moment when Ruby’s vegan cake collapsed). 

And yet, nothing could quite fill the GBBO-shaped holes in our TV schedules. 

So we were delighted when judge Paul Hollywood shared a photograph from the new series on Tuesday (13 August), captioned “not long now”. It showed Hollywood enjoying a Mad Hatter’s style party from Alice in Wonderland, suggesting that the classic story will inspire a theme in one of the episodes. Fellow judge Prue Leith and hosts Sandi Toksvig and Noel Fielding also join him at the feast full of tea and cake.

Channel 4 released the first “coming soon” teaser trailer earlier this month, complete with an unexpected feminist message.

Watch The Great British Bake Off trailer

It starts with a news reporter telling viewers that there is chaos in the supermarkets thanks to baking fever. It then runs a series of clips which show just how obsessed the country has become with baking. 

One of these clips shows a woman of colour in space, about to gobble up a Victoria sponge cake that’s flying at her in the zero gravity space shuttle. Presumably, this is celebrating the recent pieces of news that NASA is sending the first woman to the moon, Mattel has released the first astronaut Barbie and Dr Katie Bouman made that black hole photo possible earlier this year.

Who knew that cake and space went so well together in promoting a feminist message?

There are more moments where the advert celebrates diversity: a young girl about to stir cake mixture with her prosthetic metal arm, and a drag queen sharing a pot of tea and biscuits with an elderly white woman. This spreads the message that baking is an inclusive activity that anybody can get joy from. 

(Let’s park the scene where a woman gets down on her knees to worship a painting of head judge Paul Hollywood, for now…)

GBBO trailer
The new GBBO trailer celebrates women in space and diversity. 

So, what else do we know so far about the new Great British Bake Off Series? 

The trailer and promotional photo confirms that Hollywood will be joined by Leith, Fielding and Toksvig once more. Hopefully, this year Leith won’t make another social media faux-pas by hinting at who the winner is ahead of the final…

The series will run on Channel 4 again after moving from BBC 2 in 2016. Last year, the show started in the last week of August, so it’s likely that it will run from around the same time again this year. 

Considering we’ve just experienced an unbearable heatwave, it will be interesting (read: excruciating) to see how this year’s yet-to-be-announced bakers will cope in the heat. 

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We can’t wait to watch it while tucking into a slice of homemade cake that hasn’t quite risen properly. 

Images: Channel 4


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Hollie Richardson

Hollie is a digital writer at, mainly covering the daily news on women’s issues, politics, celebrities and entertainment. She also keeps an ear out for the best podcast episodes to share with readers. Oh, and don’t even get her started on Outlander…

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