It starts with a news reporter telling viewers that there is chaos in the supermarkets thanks to baking fever. It then runs a series of clips which show just how obsessed the country has become with baking.

One of these clips shows a woman of colour in space, about to gobble up a Victoria sponge cake that’s flying at her in the zero gravity space shuttle. Presumably, this is celebrating the recent pieces of news that NASA is sending the first woman to the moon, Mattel has released the first astronaut Barbie and Dr Katie Bouman made that black hole photo possible earlier this year.

Who knew that cake and space went so well together in promoting a feminist message?

There are more moments where the advert celebrates diversity: a young girl about to stir cake mixture with her prosthetic metal arm, and a drag queen sharing a pot of tea and biscuits with an elderly white woman. This spreads the message that baking is an inclusive activity that anybody can get joy from.

(Let’s park the scene where a woman gets down on her knees to worship a painting of head judge Paul Hollywood, for now…)

The Great British Bake Off has teased an Alice in Wonderland theme