“We were speaking to the platform question, and where our people are,” Loehnen told Variety. “They’re watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there’s no better partner in that.”

About 20 Goop staffers will be drafted into working on Goop TV, including Paltrow herself. “Gwyneth is a highly visual, tactile person,” Loehnen added to Variety. “The quality of everything that we produce is very important to her. She’s always looking for white space. Whether it’s developing physical products or thinking of content. With this show, I think she’s only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive.”

Goop TV will also include food, reading and beauty programs, hosted by Goop experts. The beauty series will be hosted by the brand’s beauty guru Jean Godfrey-June, while the food show will be helmed by an “award-winning chef”. There will also be a series dubbed the Goop book club, which will comprise discussions about the latest new releases, book news and interviews with authors.

The docuseries is set to stream on Netflix later this year, with the other series to follow. Start brushing up on the spurious history and healing properties of crystal yoni eggs now.

Gwyneth Paltrow consciously couples with Netflix on a television series