It’s the most wonderful time of the year, when advertisers stop trying to peddle their wares and, instead, spread messages of hope, love, and good cheer throughout the land. Or something to that effect, anyway.
Now, in a strange turn of events, none other than Heathrow Airport have dropped their first ever Christmas advert – and it’s an absolute humdinger.
During the short film, we follow two teddy bears – all dressed up in their winter finery – as they fly home for Christmas.
Their struggle at the airport is all too real; their suitcases are difficult to snaffle off the conveyor belt, the duty-free gifts are all too enticing, and the hustle and bustle of it all is a little too much for them to bear (sorry, not sorry).
When they reach the arrivals lounge, they glance around nervously at all the people gathered their waiting to greet their loved ones – and, as two overjoyed children pelt their way towards them, that’s when something magical happens…
Watch it for yourself below:
That’s right, they were humans all along!
Speaking to The Drum about the advert, Heathrow’s commercial director Jonathan Coen, said: “Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year.
“We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.”
Excuse us a moment, we just have a little something in our eye…
Stevan Saville’s dreamy back-to-back body bag is the chicest way to carry essential tech and important documents (£485, Liberty).
Bianca Jones’ delicate handcrafted necklaces are made to be treasured. Mark a special someone’s birthplace with their latitude and longitude coordinates and birthstone (£218, Bianca Jones).
With hints of cinnamon, violet, white cedarwood, amber, crisp apple, neroli and suede Micro Love by Jusbox explores the relationship between music and fragrance (£130/ 78ml, Selfridges).
If you've watched Amazon's hit show Mr Robot, you'll know that the real star was cyber servant Alexa, also know as an Amazon Echo. Amazon shows advertising Amazon products? Mr Robot would not be pleased, though we reckon he'd quite like an Echo too (£150, Amazon).
Self-Portrait’s outrageously beautiful crop top is crafted from the designer’s signature guipure lace. Wear with a high waist, day and night (£220, Self-Portrait).
Handcrafted in Japan using the finest acetates and metals, Dita shades are the preferred choice of starry fellas such as Bard Pitt, Jamie Foxx and Lenny Kravitz (£400, Dita).
Hit the bar
The one-touch Ninja Coffee Bar makes hot or cold versions of your favourite brew using ground coffee, rather than pods (£119.97, Ninja Coffee Bar).
Join the jet set with a porcelain rose embellished suitcase (£245, Ted Baker).
Ali Miller’s fine bone china designs have featured in BBC’s Sherlock and this Mad Hatter’s Tea Party set was created for Tate Liverpool’s Alice in Wonderland exhibition (£190, Ali Miller).
Fashion bloggers have made this timeless buckle belt a must-have (£220, Gucci).
McLaren – supercar makers and F1 legends. Their latest electric offering seems a comparative snip at £375. But then it does go at a maximum speed of 3mph, and is only suitable for ages 3-6 years (Ride On McLaren, selected McLaren retailers).
Nose for wine
Jean Lenoir’s wine tasting aroma kit contains 54 aromas and index cards to help “make scents of wine” (£258/€300, Lenez).
The hair-drying revelation of 2016 (£299, John Lewis).
A Jaguar CX75 or a McLaren P1? Gift the millionaire dream on a smaller scale with this Scalextric ARC Air track set (£166, Very).
The Cambridge Satchel Company’s exclusive handmade bag comes with a London tube map imprint (£179.99, London Transport Musuem).
This sporty but smart timepiece comes with an ion-plated steel case and is fitted with an analogue chronograph quartz movement (£159, Police).
This silk velour dressing gown from the Rosie Huntington-Whiteley range has more than a touch of old Hollywood (£199, Marks & Spencer).
Form, function, wine
Blow them away with Tom Dixon’s sculptural wine cooler (£145, Tom Dixon).
Vivetta’s whimsical Wizard of Oz collar is what that plain top’s been waiting for (£135, Selfridges).
Nikon’s Coolpix B500 digital camera is laden with fantastical features: a 40x optical zoom; vibration reduction; built in Bluetooth; Wi-Fi; a 3” LCD screen; 18 scene modes; and, fortunately, an Easy Auto mode (£219.99, Very).
Great like Gatsby
Respect your booze (and it will respect you?) with this mink grey drinks cabinet with Art Deco etching (£599, Marks & Spencer).
Get your hexagon
Shake it off
The coolest bit of fluff (£142, Ishwara).
This vintage bottle comes with notes of wild flowers, ripe mangoes and anise (£135, Selfridges).
Jarre combined art with sound and created the AeroSkull XS Bluetooth Speaker. Music can only be enhanced when played through a chrome-plated skull (£199, JD Williams).
Henry London’s sixties-inspired Hampstead watch will make a hero of any outfit (£165, Henry London).
It’s always best foot forward in Dolce and Gabbana’s suede ankle boot with lavish embellished heel (£1,150, Farfetch).
Give TV time a refined edge with a Heals throw in high-quality merino wool and luxurious cashmere (£139, Heals).