The Youtube video has already clocked up millions of views.

Though at first glance it might appear the participants are actors, given how conveniently perfect the conversations are and how immediately open each person is to having their strong views challenged, Heineken says there’s no fakery involved, writing on Twitter: “Can confirm that there's no acting, they are real people having real conversations”.

While, of course, it almost goes without saying that adverts like these are obviously still trying to make you buy their product (though while bad campaigns might make you swerve a brand, it’s debateable whether good ones make you choose one beer over another), we’d much rather have well-made ads projecting something positive into the world than not.

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Image: Heineken

The innovative beer advert trying to bring people together