Want some interior design and home decor inspiration? Here are the Instagram accounts you need to follow now.
Redecorating your home can feel like a daunting task, and it can be hard to know where to start. But if you’re really ready to invest in your home decor, then social media can be a great place to look when trying to find inspiration.
There is a whole world of creativity and interior design innovation awaiting you on Instagram. But it’s not always that easy to figure out which accounts offer realistic advice and products we can actually get a hold of ourselves.
From the women who wouldn’t consider it a day job but have a bloody good eye for design, to best-selling authors and interior brand owners, we’ve picked out our top ten favourite interior design and decor accounts, which we think will make your life that little bit easier.
No Feature Walls
We have a very special place in our hearts for renovation accounts. Watching the journey of a house being turned into a home is fascinating, and we can’t think of anything we’d rather see come to life than a quaint Oxfordshire cottage.
Laura Hunter, a company director and pattern enthusiast, is documenting her renovation on her Instagram account, No Feature Walls, and let us tell you, this is an experience you’ll want to be part of.
Favouring William Morris wallpaper and vintage-look beds, in many ways Laura pays homage to traditional cottage style. But her reverent use of clashing print, statement tiles and eye-catching art gives her place a modern twist. Plus, she’s got killer style so you’ll probably end up copying her fashion sense, too.
Get the look: William Morris wallpaper
Hill House Vintage
Every picture of Paula Sutton, the digital creator, writer and stylist behind the home account Hill House Vintage, looks like it’s straight out of a magazine.
Yes, each image has a beautiful composition, using a plethora of colourful flowers and accessories, with a location that will make your knees weak. But what we love most about Sutton’s account is how well-honed her aesthetic is.
True to the account’s name, everything you’ll see here is vintage-inspired, from the period interior design she uses in her country home, to the full-skirted dresses she wears.
Get the look: Cabbage and Roses wallpaper
Art buffs will adore this account which brings together some of the most exciting emerging female artists of the moment. Not only can you pour over their pieces on the ‘gram, which provides tons of inspiration alone, but you can also shop lots of their artwork online.
Get the look: Jewelled Sun by Fee Greening
Photographer and picture editor Sophie Abbott shares her DIY home journey on her Instagram, posting highlights of each room so that you can pick up tips and try it yourself.
She’s not afraid to take risks and try interesting techniques like painting her doors deep navy, skirting boards hot pink and half-and-half walls. We also love how she layers similar tones and accessories with pictures and plants. Plus, her sausage dog Gus is very cute.
Get the look: striped candles
The Vitamin D Project
If earthy tones and lots of plants are your thing, then The Vitamin D Project is the account for you.
Run by London-based Africa Daley-Clarke, a senior manager for an interior design company (which is hardly surprising when you see her decor talents), The Vitamin D Project brings together a joyous selection of fashion and home inspiration.
From rust and burnt orange hues, to terracotta pots holding lush botanicals and fantastic shelf styling, Africa pays attention to the small details to build a concept that has a strong identity. Once you’ve seen a few of her images, you’ll recognise them as soon as they hit your feed.
Get the look: PRICK succulent
Matilda Goad is a London-based creative who specialises in desiging beautiful, interesting spaces. She has her own range of decorative objects, which includes the lampshade above (and lots more colourways besides), pastel cutlery and striking napkins.
She shares innovative ways of using her products to brighten your home (such as acid yellow flowers in her gold and cream striped jug) and lots of vintage inspiration pictures.
Get the look:
Beata Heuman is a Swedish interior designer who set up her own (very successful) eponymous company back in 2013. Her brand’s account is mainly professional shots of clients, with some inspiration mixed in there, too. Her style is playful, mixing colour and prints in an innovative way to give every room its own DNA.
Get the look: Asteria's folly cushion
Jungalow by Justine Blakeney is a design blog turned homeware brand that works with a medley of global designers, with a focus on supporting those who are sustainable and ethical.
As well as this, Jungalow makes its own products, many of which feature on its Instagram. The great thing about following this account is you can directly buy lots of the products you see on there, and you’ll already have an idea on how to style them.
Get the look: Story Telling art print
Plants in Decor
Plant fiends, this one’s for you. This account really is plants, plants and more plants. From sky scraping living walls in a cityscape, to poky bathrooms decorated with succulents, it’s just greenery as far as the eye can see. None of the images are from interior designers as such, but they do sprout inspiration on how to create a botanical feel at home.
Get the look: parlour palm
In My Sunday Best
Sade Akinsanya might be a senior architectural designer by day, but in her spare time she curates a wonderful corner of Instagram known as In My Sunday Best.
Here you’ll find Sade’s special brand of magic which consists of a whimsical approach to fashion and interior design, with faded colour palettes and lots of flowers and trinkets.
She’s got a great eye for wall art, having covered hers in a mix of quotes and illustrations and is a dab hand at styling, with a knack for placing vases, books, picture frames and bits and bobs in a way that looks just so.
Get the look: celestial art print
Three Boys and a Pink Bath
What we love about Sofia of Three Boys and a Pink Bath, is that so much of her account is actual photos of her home in Kent. Not only does it make us feel like, maybe, we could achieve a similar level of fabulousness, but she gives generous coverage of each room so that you can see every detail.
She really knows how to nail the trends from colour blocking, tiled bathroom flooring to lots of pink – Sofia goes after all of the biggest interior trends and makes them her own.
Get the look: globe pendant light
Living With Lotte
Lotte isn’t an interior designer, she’s just got bloody great taste. This ASOS Insider, model and podcast co-host, shares inspiration in all forms on her account (her fashion sense is on-point, too) – but we particularly love her ideas on decor. She mixes it up, posting pictures she loves as well as her own efforts, and we’ve fallen hook, line and sinker for her rosy bathroom.
Get the look: striped beach towel
Heart Zeena Home
Zeena Shah already has a strong following at @heartzeena as a fashion influencer, as well as working as an art director, stylist, author and illustrator. But she also recently started a new account dedicated solely to doing up her home. All of her posts are actual pictures from her sweet abode, and she tags everything so that you can recreate the look for yourself. Her engagement is brilliant and she often gets back to those who ask for her help, so following @heartzeenahome is a really helpful step in curating your place.
Get the look: Margot sofa
Mad About The House
If you’re just embarking on your home decor journey, Mad About The House is like a rite of passage. Kate Watson-Smyth’s book of the same name is a tome heavy with sumptuously dramatic interior shots, as is her ‘gram, and her newest book, 101 Interior Design Answers is actually available to pre-order now. Many of her posts come from her home, of which the vibe is all about contrasting dark and light.
Get the look: Sametti velvet cushion
Images: Sophie Abbott / Instagram
Megan Murray is a senior digital writer for stylist.co.uk, who enjoys writing about homeware (particularly candles), travel, food trends, restaurants and all the wonderful things London has to offer.