10 dreamy Instagram accounts to follow for home interiors inspiration

Posted by
Megan Murray

Want some interior design and home decor inspiration? Here are the Instagram accounts you need to follow now. 

Redecorating your home can feel like a daunting task, and it can be hard to know where to start. But if you’re really ready to invest in your home decor, then social media can be a great place to look when trying to find inspiration.

There is a whole world of creativity and interior design innovation awaiting you on Instagram. But it’s not always that easy to figure out which accounts offer realistic advice and products we can actually get a hold of ourselves. 

From the women who wouldn’t consider it a day job but have a bloody good eye for design, to best-selling authors and interior brand owners, we’ve picked out our top ten favourite interior design and decor accounts, which we think will make your life that little bit easier. 

You may also like

Rattan furniture and homeware that nail 2020’s natural interiors trend

  • Partnership Editions

    Art buffs will adore this account which brings together some of the most exciting emerging female artists of the moment. Not only can you pour over their pieces on the ‘gram, which provides tons of inspiration alone, but you can also shop lots of their artwork online. 

    Best for: learning about new artists and building your knowledge of the art scene. 

  • Sophie Abbott

    Photographer and picture editor Sophie Abbott shares her DIY home journey on her Instagram, posting highlights of each room so that you can pick up tips and try it yourself. 

    She’s not afraid to take risks and try interesting techniques like painting her doors deep navy, skirting boards hot pink and half-and-half walls. We also love how she layers similar tones and accessories with pictures and plants. Plus, her sausage dog Gus is very cute. 

    Best for: DIY tips and the satisfying feeling of watching a home transform. 

  • Matilda Goad

    Matilda Goad is a London-based creative who specialises in desiging beautiful, interesting spaces. She has her own range of decorative objects, which includes the lampshade above (and lots more colourways besides), pastel cutlery and striking napkins. 

    She shares innovative ways of using her products to brighten your home (such as acid yellow flowers in her gold and cream striped jug) and lots of vintage inspiration pictures. 

    Best for: making kitsch chic. Goad manages to mix garish lamps with her oh-so cute pastel shades for an eclectic feel, without looking OTT.

  • Beata Heuman

    Beata Heuman is a Swedish interior designer who set up her own (very successful) eponymous company back in 2013. Her brand’s account is mainly professional shots of clients, with some inspiration mixed in there, too. Her style is playful, mixing colour and prints in an innovative way to give every room its own DNA.

    Best for: broadening your horizons. Heuman always manages to think up something fresh and new, so if you’re in a rut, give her account a follow. 

  • Jungalow

    Jungalow is a design blog turned homeware brand that works with a medley of global designers, with a focus on supporting those who are sustainable and ethical. As well as this, Jungalow makes its own products, many of which feature on its Instagram. The great thing about following this account is you can directly buy lots of the products you see on there, and you’ll already have an idea on how to style them.

    Best for: earthy tones and lots of plants, arranged in an eclectic, brilliantly chaotic way. 

  • Plants in Decor

    Plant fiends, this one’s for you. This account really is plants, plants and more plants. From sky scraping living walls in a cityscape, to poky bathrooms decorated with succulents, it’s just greenery as far as the eye can see. None of the images are from interior designers as such, but they do sprout inspiration on how to create a botanical feel at home. 

    Best for: reminding you that no amount of plants is ever enough. 

  • Three Boys and a Pink Bath

    What we love about Sofia of Three Boys and a Pink Bath, is that so much of her account is actual photos of her home in Kent. Not only does it make us feel like, maybe, we could achieve a similar level of fabulousness, but she gives generous coverage of each room so that you can see every detail. 

    Best for: nailing the trends. Colour blocking, tiled bathroom flooring, lots of pink – Sofia goes after all of the biggest interior trends and makes them her own. 

  • Living With Lotte

    Lotte isn’t an interior designer, she’s just got bloody great taste. This ASOS Insider, model and podcast co-host, shares inspiration in all forms on her account (her fashion sense is on-point, too) – but we particularly love her ideas on decor. She mixes it up, posting pictures she loves as well as her own efforts, and we’ve fallen hook, line and sinker for her rosy bathroom.

    Best for: effortless cool – Lotte’s account exudes it. 

  • Heart Zeena Home

    Zeena Shah already has a strong following at @heartzeena as a fashion influencer, as well as working as an art director, stylist, author and illustrator. But she also recently started a new account dedicated solely to doing up her home. All of her posts are actual pictures from her sweet abode, and she tags everything so that you can recreate the look for yourself. Her engagement is brilliant and she often gets back to those who ask for her help, so following @heartzeenahome is a really helpful step in curating your place.

    Best for: millennial pink on pink inspiration.

  • Mad About The House

    If you’re just embarking on your home decor journey, Mad About The House is like a rite of passage. Kate Watson-Smyth’s book of the same name is a tome heavy with sumptuously dramatic interior shots, as is her ‘gram, and her newest book, 101 Interior Design Answers is actually available to pre-order now. Many of her posts come from her home, of which the vibe is all about contrasting dark and light.

    Best for: making a statement. Watson-Smyth’s signature talent is painting a room a crushingly dark colour, without making it look small or depressing. In fact, much the opposite. 

Need some distraction? Sign up for our essential edit of what to buy, see, read & do while at home.

Images: Mad About The House / Instagram 


Share this article


Megan Murray

Megan Murray is a digital journalist for, who enjoys writing about London happenings, beautiful places, delicious morsels and generally spreading sparkle wherever she can.

Recommended by Megan Murray


Fancy being paid 50k to travel the world for interior trends?

All you need is a knack for social media and a passion for interior design.

Posted by
Megan Murray

22 stylish storage options to help you Marie Kondo your life

There's no better time to get organised than the new year.

Posted by
Megan Murray

Garden rooms are the new self-care trend sweeping Pinterest

And they look #interiorgoals, too.

Posted by
Megan Murray

Bathroom storage ideas to maximise a small space

Just because you live in a shoe box doesn't mean it can't look cute, right?

Posted by
Megan Murray

Gorgeous interior and homeware brands that you’ve never heard of

No need to thank us.

Posted by
Megan Murray