A TV reboot of Kate Hudson’s classic 00s rom-com, How to Lose a Guy in 10 Days, is in the works from upcoming mobile-based streaming platform Quibi.
It was the film defined the pop culture canon of the 00s and gave us the instantly recognisable references “frost yourself” and “love fern.”
We are, of course, talking about the classic 00s rom-com, How to Lose a Guy in 10 Days. Well, it’s time to check in on your love ferns, because the film is soon getting the TV treatment.
According to a new article from the Los Angeles Times, Quibi, an upcoming mobile-based streaming platform created by Jeffrey Katzenberg and Meg Whitman, Paramount TV are developing a TV adaptation of the rom-com.
So what can we expect from the show? According to the official synopsis, the new series “follows a glib young online columnist and an oversexed advertising executive who both need to prove, once and for all, they’re capable of being monogamous. They soon discover, however, keeping a relationship is harder than Andie Anderson made it look!”
The series is in good hands too, because Guy Branum, who has previously worked on shows like The Mindy Project and Awkward, is writing the reboot. On Thursday (1 August) Branum tweeted about the news, assuring faithful fans that the series would do justice to the original film.
“We were all certain you could not make a good romantic comedy anymore because print media is dead and RomCom ladies have to work at magazines, but against the tides of history, Quibi & Paramount have agreed to let me re-write “How To Lose A Guy In 10 Days”, he wrote, before joking that “I will be observing and consulting numerous photos of shirtless Matthew McConaughey to properly research this task.”
In case you’re in need of a refresh (we’ll pretend everyone reading is acquainted with the 2003 masterpiece), Andie Anderson (played by Kate Hudson) is a lifestyle columnist for a women’s magazine called Composure. She sets out on to write an article titled ‘How to Lose a Guy in 10 Days’, complete with a mission to woo an unsuspecting man and, as the name suggests, trial if she can lose him in the allotted timespan.
That’s where advertising executive Benjamin Barry (played by Matthew McConaughey) comes in, who has devious schemes of his own. Barry makes a bet with his boss: if he can successfully make any woman fall in love with him over the course of ten days, then he gets to pitch his idea for a jewellery ad campaign.
But when he and Andie coincide at a bar and choose each other to prove their separate theories, chaos and romance ensues.
There’s no word yet on when the show will air, but seeing as Quibi is set to launch in April 2020, we can consider it a work in progress. In the meantime, it seems like a very good time to schedule a duvet day to revisit the original in its full glory.